Curate content: search the internet and social media to find various types of content matching our brand ideas (text, photos, infographics, videos, etc.) and collecting it for use. Create content: write copy elements such as text statements, short articles, quotes, blog entries, lists, questions, polls, conversation topics, replies etc. matching our brand ideas. Customize content: editing existing content by adding, deleting, adapting, changing formats to suit different platforms and social media channels. Releasing content: managing a rotational schedule for posting content on each channel based on cycle timing and relevance, recapping or repeating releases in different forms as appropriate. Audience building: searching in social media by keywords, hashtags, topics etc. to find the right people for following our brand, adding them and nudging them to get their attention. Audience interaction: communicating with users by writing comments and replies and posts, sending and answerin
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